Shutterstock is known for selling subscriptions to the image services but now, only on mobile apps, you can download a single image to your device. But it was at this time that we also made an important layout change that increased overall sales and activity.
Mobile users wanted an experience where they could get single assets on their device while on the go.
While working on this feature I looked at the interaction data for similar images and saw that these numbers were low. I made the hypothesis at this time that these areas were hard to find. We also found in user interviews that 1) users LOVED the similar images area and 2) it was difficult for them to find. Therefore I made the decision to see if we could also change our asset detail page to be more discover friendly.
Increase in downloads
More time on app
More page views
More clicks and saves of related images
The design inspires one to explore and engage with the content and related content more than ever.
Products are easy to purchase with just a single tap due to it being processed by Apple pay or Google. Users love that they do not have to enter a credit card. This makes it very fast and people enjoy using the app as part of their creative workflow.
The change in layout to the asset detail page (ADP) will allow the user to discover more content and get to what they need faster.
Develop UXUI for in app purchase on Android. It was at this time that I proposed optimizing the asset detail page with the idea it would create more engagement.
Research - Gather interviews and testing to support proposed UXUI change to asset detail page.
Design and implement for Android - New asset detail page and in app purchase was launched in Android.
Gather data - Gather interaction data on Android asset detail page changes to see if it moved the needle enough to also do on iOS.
If successful implement asset detail page changes into iOS as well.
Before this change the users on both Android and iOS had to search to find the similar images and details of the current asset. This made it frustrating for them in that they LOVE the similar images feature.
When we changed the position of where the main image is on the page I knew I needed to create documentation showing how the image interactions should work.
Jan 2018 - In app purchase existing on iOS but had old asset detail page.
Summer 2018 - UXUI developed to implement in app purchase on Android. It was at this time that I proposed optimizing the asset detail page with the idea it would create more engagement.
Fall 2018 - Gather interviews and testing to support proposed UXUI change to asset detail page.
October 2018 - New asset detail page and in app purchase was launched in Android.
Winter 2018 - Gather interaction data on Android asset detail page changes to see if it moved the needle enough to also do on iOS.
December 2018 - After the success of the Android changes to asset detail page I created UXUI to put this change into our iOS build as well.
In January of 2019 my iOS developer Adrian and I really wanted to change the way the content loaded in the app. Spinners everywhere = bad. So I did a quick research audit on what we did for loading states at Shutterstock for web and then compared it to other sites and apps. We came up with a proposed solution to page loads that uses the popular “shimmer” effect.
A lot of one time buyers
Single image option pricing drives more repeat purchases
New page layout lead to +40% increase in sales
New page layout lead to +240% increase in interactions with “similar image” area
New page layout lead to and increase of 7% time on app
Android build launched in the beginning of October 2018.
iOS build launched in February 2019.