Shutterstock is known for selling subscriptions to the image services but now, only on mobile apps, you can download a single image to your device.
Mobile users wanted an experience where they could get single assets on their device while on the go.
Increase in downloads
More time on app
More page views
The design inspires one to explore and engage with the content and related content more than ever.
Products are easy to purchase with just a single tap due to it being processed by Apple pay or Google. Users love that they do not have to enter a credit card. This makes it very fast and people enjoy using the app as part of their creative workflow.
Before this change the users on both Android and iOS had to search to find the similar images and details of the current asset. This made it frustrating for them in that they LOVE the similar images feature.
When we changed the position of where the main image is on the page I knew I needed to create documentation showing how the image interactions should work.
We are still doing some pricing testing on this so I cant share a lot about that but I can provide some generic highlights for the time being.
A lot of one time buyers
Lower price drives more repeat purchases
Some users took advantage of the low price to do heavy purchases
The numbers so far:
Interaction with “related images” increased by 47%
I hope to provide more numbers soon. This build just launched in the beginning of October 2018.