Shutterstock has an amazing customer app experience but the homepage felt a little lack luster.
User that frequent the app might not find the homepage very inspirational. This is due to it feeling a bit stale because the collections don’t update that frequently. Its also known that “search” is the top area of the app that people want to go to.
More engagement with homepage
Source of inspiration for users when they open the app
Create a more polished brand appearance on the app
I wanted to propose a solution that would NOT require the need to build a CMS to load in the background images. They way I thought we could do this is:
Have about 10 images ready to go on rotation
Rotate images on every 3rd app load
The search bar also needed to not increase scope. How I proposed we do this is that the search bar on the home screen simply launches into the existing search page, with the keyboard open. This then creates no extra build time and no redundancy.
Lastly I wanted the scrolling on the home page to have a fun parallax effect, creating a fun engagement with the top photo. Here the photo will zoom in and blur before disappearing behind the top of the screen.
The search bar itself will start to scroll up and then stick to the top of the page allowing the user to engage with the search at any time on the homepage.
The interaction you saw above was prototyped in Adobe Premier. I thought it was crucial to build out this animation so that everyone on my team could better understand the vision I had for this feature.
Im excited that we will be integrating these changes in 2019.