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Introduction
Its been a long time coming but Dubsmash is inching closer to having a whole new product ready for the world. Ive enjoyed being a part of the process and I cant wait for you all to get your hands on it.
Were still testing here and the screens I'm sure will change a bit before launch but were excited to get it out soon, hoping for Q1 2018.
If you are unfamiliar with Dubsmash please watch the first video available on the right.
Background
I started on the Dubsmash product team in the Summer of 2017 tasked with figuring out the best approach to app improvements, increasing time on app, and doing qualitative user testing to make sure our approaches were getting the response we wanted. I did the requiremnt gathering, user interviews, user flows, UX and UI for both native platforms. The other goal was to broaden the user base, make the app easy to navigate and understand so that users of all ages can enjoy it.
Challenges
There are many challenges with this product as we just have so many ideas and had to prioritize and use the testing to influence what we work on first. We spent some time making improvements to the exiting app (the one live now) putting sharing back into the app as well as feedback cards on the videos we placed on the home screen to evaluate what was working and what wasn't (spoiler alert, the Kardashian material almost always did well).
Proposed Solution
The new app show cases categorization, easier search and will have personalized curated results every time you open the app. Users were craving organization and I'm happy to say the new app is going to deliver.
Recommendations
When working on an app that is primarily used by youth but you are trying to broaden it to a wider user base its important to keep in mind fun elements that younger users will like such as icons, emojis and colors but at the same time make it organized and logically labeled so that all users can enjoy it.
More Information
See more at http://dubsmash.com/